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​​​​​​​​​​​Marketing / Hospitality / Internship
The top 2 fastest growing fields are marketing and sales, according to the US Department of Labor. Students will focus on fundamentals of marketing, advertising, human relations, economics and communication as well as product development, sales promotion, packaging and distribution. Marketing is a must for anyone thinking about a career in business. As a member of this program, you are eligible for DECA membership. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. Students who complete two or more credit hours of marketing will take a MOASK test for their Technical Skills Attainment (TSA) exam. This program is available to all grade levels.

Entry-level Career Options: 
Sales​, Social Media Content Creator, Public Relations Assistant, Brand Representatives or Ambassadors, Promotions Assistant, Marketing Analytics Assistant

Recommended Post-S​econdary Schools: 
University of Missouri - DECA University of Central Missouri - DECA Columbia College - DECA Moberly Area Community College - DECA
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Marketing

Marketing is a dynamic and exciting field. Marketing is often times synonymously connected with advertising and promotion; however, these are just two facets of marketing. In addition to these two concepts, you will also learn about the consumer decision process, marketing segmentation, product development, pricing, and the stages of the product life cycle and their impact on the marketing mix. A primary goal of all marketing courses is for students to acquire skills that can be applied to today’s workplace. This includes skills in leadership, teamwork, communication, problem-solving, and technology integration. To accomplish these goals and keep students actively learning, several projects will be completed throughout the course either as a team or individually.

Recommendation: Completion of ELA I, Multimedia or Graphic Arts, proficient computer skills, and membership in DECA is highly encouraged.
Open to all grade levels
1 unit
Download: Into to Marketing Syllabus 2018-2019.pdf
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Advanced Marketing

This course is the continuation of Marketing and will require students to demonstrate the knowledge and skills they acquired in Marketing to real-world situations. Students will enjoy working in an online simulation, creating a marketing plan, and developing marketing strategies for real events and businesses. Students will use a variety of skills, attitudes, and abilities needed for success in today’s workplace: Career planning, critical thinking, decision making and teamwork.

Prerequisite: Instructor approval and completion of marketing with a C- or better
Recommendation: Proficient computer skills, Multimedia or Graphic Arts and membership in DECA is highly encouraged
Sophomores – Seniors
1 unit
Download: Advance Marketing Syllabus 2018-2019.pdf
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Fashion Marketing

This course prepares individuals to promote product lines/brands and organize promotional campaigns at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. It includes instruction in wholesaling, wholesale advertising, selling, and customer relations. In addition, it will provide an exposure to merchandising terminology, activities and operations.

Prerequisite: Grade of C- or better in Marketing
Recommendation: Proficient computer skills and membership in DECA is highly encouraged, Multimedia or Graphic Arts
Juniors and Seniors
½ unit
Download:
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Retail Marketing

Operate a retail store and coffee shop right here at school! Students will have the opportunity to learn the concepts of retail sales, public relations, purchasing, inventory management, and visual merchandising by being responsible for operating our school store, the BTEC Snack Shack. As part of the curriculum, students will learn safe food handling and earn a Cooper County Food Handlers Supervisor License.

Prerequisite: Completion of Marketing with a C- or better, application and interview process will determine placement
Recommendation: Proficient computer and math skills and membership in DECA is highly encouraged
Juniors and Seniors
½ unit; repeatable
Retail Marketing is offered every hour. Maximum of 2 students per hour
Download: Retail Syllabus 2018-2019.pdf
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Sports and Entertainment Marketing

This course focuses on marketing and management functions and tasks that can be applied in amateur/professional sports, sporting events, entertainment, and entertainment events. The course stresses the utilization of fundamental marketing concepts and will include an orientation to the sports and entertainment industry. Students will examine athletic endorsements, event sponsorships, product development, licensing, sales, promotion, event planning, and careers in sports and entertainment marketing.

Prerequisite: Grade of C or better in Marketing
Recommendation: Proficient computer skills and membership in DECA is highly encouraged, Multimedia or Graphic Arts
Juniors and Seniors
½ unit
Marketing Internship

Students who have completed the Marketing course are eligible to participate in the marketing internship program for one to three class periods a day. Those who sign up for one class period must work an average of 10 hours per week and will earn ½ credit per semester. If enrolled in two class periods, the student must work an average of 20 hours per week and will earn 1 credit per semester. For those students who enroll in three class periods of internship, the student must work an average of 30 hours per week and will earn 1 ½ credits per semester. This internship must be taken in conjunction with another marketing program course which could include Advanced Marketing; Sports and Entertainment Marketing; Retail Marketing; Entrepreneurship; Hospitality, Travel and Tourism; and Fashion Marketing. Some internships may receive pay from an employer where others do not. Students must have reliable transportation, signed parent permission, approval from the intern’s employer, as well as instructor approval. Job must be aligned in the marketing or retailing fields.

Prerequisite: In order to be eligible for the internship, students must have earned at least a B average or better in Marketing. The student must maintain employment throughout the semester. This internship must be taken in conjunction with another marketing course every semester taken
Recommendation: Proficient in computer skills and membership in DECA is highly encouraged
Seniors
½ - 3 units; repeatable
Students who complete two or more credit hours in Internship, along with a Marketing class, will take Workplace Readiness Technical Skills Attainment (TSA) exam
Download: Internship Syllabus 2018-2019.pdf
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Entrepreneurship

Want to own your own business someday? Learn how to be your own boss in this class. Students will learn how to identify their potential for creating and operating a business or marketable product/idea. Through the process of research, financial analysis and product development, students will create and pitch individual business plans. Students will also complete an online simulation to further their knowledge in business operations.

Prerequisite: Marketing with a C- or better
Recommendation: Proficient computer skills and membership in DECA is highly encouraged, Intro to Business, Graphic Arts, Multimedia
Juniors and Seniors
½ unit
Download:


Hospitality, Travel, and Tourism

Like to travel? Want to learn how the hospitality industry works by catering and accommodating industries? This tourism course will enable students to learn how to work in hotels, restaurants, travel companies, tour operator, tour guide, or travel agent. Students will have the opportunity to learn historical values involved in tourism right here in Cooper County. Other travel opportunities may be available through DECA. Cultural experiences are an important component of this marketing class.

Prerequisite: Grade of C- or better in Marketing
Recommendation: Proficient computer skills and math skills and membership in DECA is highly encouraged, Multimedia, Graphic Arts
Juniors and Seniors
½ unit

Mrs. Crider grew up in Clarksburg, Missouri and attended Tipton High School. She helped to start Tipton's FBLA program as a junior in high school and served as Tipton's first FBLA Chapter President her senior year. Eight years after high school and working numerous jobs in the area. She attended college at State Fair Community College, where she earned an Associates Degree in Secondary Business Education. She then finished her education degree at The University of Central Missouri, earning a bachelor's in Career and Technical Education with an Emphasis in Business and a Minor in Marketing. Mrs. Crider is in her third year of teaching and second at Boonslick Technical Education Center. Mrs. Crider teaches Marketing and is the DECA advisor at The BTEC. Mrs. Crider lives in Tipton, with her husband Bruce and their dog Wrinkles. Mrs. Crider live by the motto "It's nice to be important, but it's more important to be nice."